Blog
A guide for the moments that need judgment
- Meta·Update·Apr 13, 2026
Andromeda Rollout — What's Changing in Your Account
The entire ad matching engine just got swapped out. Pushing a single winning creative the old way now actively hurts you.
#andromeda#algorithm#advantage-plus - Meta·Update·Apr 6, 2026
GEM — Meta Ads AI's "Central Brain," and What Changes for You
A large foundation model driving a 5% lift on Instagram and 3% on Facebook conversions. The engine behind Andromeda and Advantage+.
#gem#advantage-plus#andromeda#algorithm - Meta·Update·Mar 20, 2026
REA — An AI Agent Is Replacing Meta's Ranking Engineers
Autonomous AI is improving Meta's ad ranking models. First rollout: 2x model accuracy, 5x engineer output. What this changes for advertisers.
#rea#algorithm#ai-agent#ranking - Meta·Update·Jun 2, 2025
Instagram's 1000-Model Era — How Fast the Recommender Learns
Instagram's algorithm is 1000+ ML models, each with its own purpose and characteristics. Why "per-campaign optimization" no longer means what it used to.
#instagram#ml-models#algorithm#ranking - Meta·Update·Dec 5, 2024
Sequence Learning — Event Order Is Now Part of the Ads Model
Meta's ads recommendations shifted from "thousands of features" to "user event sequences." 2–4% conversion lift for specific segments. Event quality matters even more.
#sequence-learning#dlrm#algorithm#pixel