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Blog

A guide for the moments that need judgment

  • Meta·Update·Jan 20, 2026

    Facebook Reels RecSys — User Feedback Is Rewriting AI Training

    Meta is retraining the Reels recommendation AI faster using user feedback. How "Not Interested" and dwell time actually shape your ad delivery.

    #reels#recsys#feedback-loop#ranking
  • Meta·Update·Jan 5, 2026

    AI-Written Ad Copy — 10 Policy Violation Patterns to Catch

    Patterns where ChatGPT/Claude-generated copy gets rejected in Meta's ad review. Prevention checklist and fix guide.

    #ai-copy#policy-violations#ad-review#compliance
  • Meta·Update·Dec 29, 2025

    2025 Meta Ads — The Most Complained-About Changes

    The top 5 Meta ads changes advertisers complained about most over 2025, and what actually happened after. Year-end review.

    #review#2025#year-end#retrospective
  • Meta·Update·Dec 15, 2025

    ChatGPT Shopping Features — The Threat to Meta E-Commerce

    OpenAI is rolling out shopping and checkout inside ChatGPT. If AI chatbots hijack the purchase path, what happens to Meta ads? How advertisers should respond.

    #chatgpt#ai-shopping#ecommerce#future
  • Meta·Update·Dec 2, 2025

    Ad Review Policy — Why Rejection Reasons Are Shifting

    Recent trends in Meta's ad review policy. Expanded AI-driven review, tighter standards for sensitive categories. Common rejection patterns and how to respond.

    #ad-review#policy#rejection#ad-quality
  • Meta·Update·Nov 17, 2025

    LinkedIn Ad Prices Are Rising — When Migrating B2B to Meta Actually Works

    Rising LinkedIn CPC/CPM is pushing B2B advertisers to look elsewhere. Here's when Meta can replace LinkedIn and when it can't.

    #linkedin#b2b#migration#meta-b2b
  • Meta·Update·Nov 3, 2025

    Using Claude and GPT as Your Ads Operations Agent

    How to turn general AI chatbots into Meta ads operations assistants. Report analysis, campaign diagnostics, and creative planning — automated.

    #claude#chatgpt#ai-agent#workflow
  • Meta·Update·Oct 27, 2025

    Brand Safety & Suitability — Meta's Placement Restrictions by Category

    Meta classifies and restricts ad placements by brand safety standards. Prevents your ads from appearing next to sensitive content. What you can control and where the limits are.

    #brand-safety#content-suitability#placements
  • Meta·Update·Oct 18, 2025

    Holiday Season Ads — Meta's Official 5 Principles for Small Business

    "50% of annual revenue comes in Q4." Five patterns Meta pulled from hundreds of thousands of small-business campaigns. A holiday operations checklist.

    #holiday#small-business#seasonal#performance-5
  • Meta·Update·Sep 29, 2025

    Rebalancing Meta Budget After Google Search Changes

    Google Search is shifting (AI Overviews, SGE). When search ad efficiency drops, how to decide whether to move budget to Meta.

    #google-search#ai-overviews#budget-rebalance
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