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A guide for the moments that need judgment
- Meta·Update·Oct 5, 2024
Meta Ads After the iOS Updates — What Survived on the Tracking Side
Apple's privacy push from iOS 14 through 18. How Meta is responding with CAPI, Aggregated Event Measurement, and Advanced Matching.
#ios#privacy#capi#tracking - Meta·Update·Sep 10, 2024
Conversion Value Rules & Incremental Attribution — Campaign Optimization Splits Two Ways
Two new options Meta announced in August 2024. "Bid more on high-value customers" and "optimize for incremental conversions". When to turn each on.
#campaign-optimization#conversion-value-rules#incremental-attribution#advantage-plus - Meta·Update·Sep 5, 2024
Privacy Aware Infrastructure — How Your Pixel Data Is Isolated Inside Meta
Meta's disclosed purpose-limitation system. Pixel and CAPI events are enforced to only be used for authorized purposes. The context to understand this from the advertiser and privacy angle.
#privacy#pixel#capi#data-governance - Meta·Update·Sep 2, 2024
Llama 3 — The Foundation Model Behind Meta's Ad Creative Tools
Meta released Llama 3 as open source. It's the foundation behind ad-creative generation, copywriting, and creative automation tools. What it means for advertisers in practice.
#llama-3#ai#creative#open-source