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#instagram
- Meta·Update·Sep 15, 2025
Instagram Notification Quality Ranking — What It Means for Push and Re-engagement Ads
Instagram rolls out a new ranking framework to cut notification spam. Reach for notification-driven ads and re-engagement campaigns is shifting.
#instagram#notifications#engagement#reengagement - Meta·Update·Jun 10, 2025
Instagram Explore Ranking — Understanding the Context Behind Ad Placements
How the Explore recommendation system works, straight from Meta. Two-Tower model and multi-stage ranking. Background knowledge for Instagram advertisers who want to make the Explore placement work.
#instagram#explore#ranking#ml - Meta·Update·Jun 2, 2025
Instagram's 1000-Model Era — How Fast the Recommender Learns
Instagram's algorithm is 1000+ ML models, each with its own purpose and characteristics. Why "per-campaign optimization" no longer means what it used to.
#instagram#ml-models#algorithm#ranking