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- Meta·Update·Jul 14, 2025
After Advantage+ Sales Became the Default — What Happens to Manual Campaigns
After Meta made Advantage+ the de facto default in 2025, what's the role left for manual campaigns? When to keep running them.
#advantage+#manual-campaign#asc - Meta·Update·Mar 1, 2025
Advantage+ Is Now Effectively "The Default" — 2025 Unified Announcement
Advantage+ Shopping → Sales rebrand, Leads campaign added, Opportunity Score expanded. The line between manual and automated is gone.
#advantage+#leads-campaign#opportunity-score#asc